We help trades and local businesses show up where buyers look now, on Google, in AI answers and in ads, and turn that attention into booked work.
Free. Two more questions, about a minute. No call required.
Strategy, build and growth under one roof. However people find you, on Google, in an AI answer or an ad, we make sure you show up and win the work.
Get named when buyers ask ChatGPT, Perplexity or Google AI about what you sell.
Rank for the searches your customers actually make, and keep ranking.
Buy attention that turns into booked jobs, not vanity clicks.
A fast, modern site built to turn visitors into customers.
A name, look and voice that make you the obvious choice.
A storefront built to sell, from the first click to the repeat order.
The free first look gives you a scorecard like this one: your AI visibility across 10 pillars, your competitors tested on the same questions, and the three fixes we would do first.
Whether it is an emergency, a quote or a repeat job, they ask the same thing: who is the best, and can they come now. We make you the name that comes back.
HVAC, plumbing, electrical. The furnace quits or a pipe bursts, and your customer asks who can come today, then calls the first name they trust.
Roofing, painting, renovations. A re-roof, a repaint, a reno, and your customer compares two or three names before they book the estimate.
Electrical, gas, permits. Panel upgrades and code work, where your customer checks who is licensed and picks the pro the engines vouch for.
No jargon, no black box. You always know what we found, what we fixed and what it brought in.
We check how you show up when customers search and ask AI, and where you are losing jobs to the competition.
We fix the site, content and listings that decide whether you get the call. Biggest wins first.
It goes live on a fast site built to turn visitors into booked jobs, whether we built it or you already have one.
We watch the calls, quotes and leads month over month and keep tuning what works.
Almost everyone starts with the audit. The retainer and builds come after, if the audit says they should. Pricing is scoped to your business, not a fixed shelf price.
The best first step. A full read of how AI and agents see you, with a clear fix list.
Ongoing work to grow and hold your share of AI answers, month after month.
A new site, AI-ready from day one and built to convert the traffic it earns.
Insite Found is a small team that has spent years doing search, paid media and website builds for Canadian businesses. When buyers moved into AI answers, we moved with them. This is all we do now.
Every engagement starts with the scorecard. We do not guess at fixes and we do not sell work the audit did not ask for.
Fixes are ranked by impact and effort. The first month is the cheap, high-impact list, not a strategy deck.
No jargon in the reports. Share of answer, engines tested, pages changed, leads that came in.
Content, site, accounts and data are yours from day one. Leave any time and take it all with you.
Answer engine optimization. Making your content the answer an engine quotes, not the link it lists.
Generative engine optimization. The same idea for engines that write the answer: ChatGPT, Gemini, AI Overviews.
Out of all the answers to your category's questions, the share that name you. Tracked per engine, against competitors.
What an engine believes your business is: one name, one address, one category, everywhere. Fuzzy entities get skipped.
A plain-text file at your site root, written for AI systems, that describes your key pages. Parsed as markdown.
An emerging standard that lets a site expose actions (book, quote, buy) to AI agents directly, with a schema.
Homeowners used to search plumber near me and scroll. Now they ask ChatGPT and Google AI who to call, and take the first name. Here is how it works, and how to be that name.
Four AI tools, four different habits. Here is how each one picks the businesses it names, and what that means for an HVAC, roofing or electrical company.
The next customer might be an AI booking a service call on the customer behalf. Here is what it takes for your site to be one it can actually use.
Start with the free first look. Your scorecard lands in your inbox within two business days.
Three quick steps. About a minute. We come back with where you stand and what we would fix first.
We are checking now. Your scorecard goes to .
Optional. Up to three, any format.